Business Building Webinars


A monthly webinar series of tips and insight to help you be more successful. Occurs the third Thursday of every month.

Webinar dates and times are subject to change.

Improve Your Website: 5 Ways to Make a Dramatic Difference

August 19, 2021 2-2:30 p.m.

Your website is the face of your business, and it’s important to make sure it looks polished and professional. In this session, you’ll learn five design principles to use on your site to engage visitors and encourage them to stay. Whether you’re looking to improve your current website or create a new one, this session will give you plenty of ideas you can implement right away.

View Recording.

Capitalizing on Sustainability

September 16, 2021 2-2:30 p.m.

Sustainability has become more prevalent in the promotional products industry in recent years and is becoming more relevant by the day! Adding sustainable products and eco-friendly merchandise to your product pitches is crucial to satisfy certain markets and potentially differentiate yourself from your competition. Join us to learn:

  • What sustainability is and why it’s important
  • How to incorporate sustainability into marketing campaigns – for you and your customers!
  • What markets to target
  • How ASI® and ESP® can help you jump on this issue

Sign up.

Connecting With Customers Using Video

October 21, 2021 2-2:30 p.m.

Be sure to attend this class if you want to learn how to create compelling video content to use in your marketing and social media to increase customer interaction and promote your business. In this webinar you’ll learn:

  • Why video needs to be a part of your marketing plan
  • How to create engaging content your audience will love
  • Examples of videos you can emulate (different styles and platforms)
  • Common mistakes to avoid

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Planning for 2022

November 18, 2021 2-2:30 p.m.

Time flies and the new year is almost here, so let's plan for 2022. In this webinar, we'll help you strategize and set goals for the upcoming year. We'll dive into:

  • Up-to-date industry news and a 2021 recap
  • A look ahead at the opportunities and challenges of 2022
  • What markets to target and when
  • How to develop a social media strategy
  • How to set actionable goals

Sign up.

Decoration Techniques & Selling Points

December 16, 2021 2-2:30 p.m.

Decoration can seem intimidating, especially for distributors new to the industry, but we’ll break it down into easy-to-understand terms so you can feel confident discussing decoration techniques to your clients. In this session, you’ll learn about:

  • Different promo product decoration techniques and what markets to promote/sell to.
  • Features and benefits of each method, such as embroidery, sublimation, screen printing, etc.
  • What works best for complex logos, hats, apparel, mugs, etc.
  • New trends in decoration
  • How to use ESP filters to specify decoration method
  • After the webinar, receive a free Decoration Cheat Sheet for your customers

Sign up.

Expand Your Business With These Markets

January 20, 2022 2-2:30 p.m.

We all know of the top markets in the industry, but what about the other hidden opportunities right in your town? Join us to learn how to target sports programs, the hospitality industry, small businesses, staffing agencies and more. You'll walk away knowing:

  • How to form connections
  • Who the key contacts are for each group
  • What products to pitch
  • Sales and marketing examples for targeting each group

Sign up.

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