Transform your marketing efforts with video.
Video is one of the most underutilized selling tools in ESP®. Product videos allow you to show customers the benefits of a product right at the point of purchase, acting as a salesperson to help distributors make their decisions.
Not taking advantage of our product videos?
Here are 8 benefits to change your mind:
1
Place a video on your ESP product page
Give your brand a distinct advantage over companies without videos.
2
Increase conversion and sales
Customers are 144% more likely to add an item to their cart if they watch a product video.
3
Encourage clicks and shares
Adding video to your marketing emails boosts click-through rates by more than 200%.
4
Improve engagement and build trust
Provide customers with a greater sense of your product's quality.
5
Deliver digestible information
4x as many consumers would rather watch a product video than read about it.
6
Eliminate doubt
Remove any reservations about purchasing by laying out a compelling story through video.
7
Reach younger generations
Millennials, Generation Z and even Generation Alpha are the future of purchase power, so embracing digital marketing through video content is a must to reach younger consumers.
8
Reduce complaints and reprints
If distributors see a product in action before purchasing, they're more likely to be satisfied.
With so many benefits of adding videos to your marketing mix, it's a no-brainer!
Discover how ASI® Creative Labs can create them for you at a lower cost than you might think!
New for 2018 – Product Video 6-Pack
We'll create 6 product videos for you, upload them to ESP and give them the star treatment with our ultimate distribution package.