PPC stands for pay-per-click, a method of online marketing in which you pay a fee each time your ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to get those visits organically.
With a proper PPC campaign, the fee you pay for each click is worth it because it brings qualified buyers to your site with a much higher spending opportunity.
PPC can be a more costly campaign compared to other marketing practices, depending on the region you want to target and how popular your keywords are. However, you should always know if the investment is worth it and how much of a return you're getting from this expense:
Track every time someone clicks on the ad and when it results in a sale.
A specific phone number can be used in the ad to track and record those phone calls.
You are encouraged to listen to those calls and see why a lead didn’t close or use them as training opportunities.
You can track how many sales came directly from this investment and make adjustments at any point.
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