PPC stands for pay-per-click, a method of online marketing in which you pay a fee each time your ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to get those visits organically.
With a proper PPC campaign, the fee you pay for each click is worth it because it brings qualified buyers to your site with a much higher spending opportunity.
We select 100 keywords based on your business type and geographic location.
Our specialists prepare best practice text ads for you.
Once designed, we use top search engine publishing technology to deliver your ads across tons of publishers.
We capture leads (recorded calls and emails) so you can classify and respond.
Finally, our specialists weigh your results daily and shift your campaign to keep your budget cost-effective and results growing.
PPC can be a more costly campaign compared to other marketing practices, depending on the region you want to target and how popular your keywords are. However, you will always know if the investment is worth it and how much of a return you're getting from this expense:
We track every time someone clicks on the ad and when it results in a sale.
A specific phone number is used in the ad to track and record those phone calls.
You are encouraged to listen to those calls and see why a lead didn’t close or use them as training opportunities.
You can track how many sales came directly from this investment and make adjustments at any point.
"Thank you for working so hard on my social media and SEO rankings. My marketing budget is so small and I was greatly surprised to have gotten a new order from a stranger that found my website. ROI in the first month is great!"
- Jamie Y.
Sign up for a live training class or watch our on-demand tutorials.On-demand training. Live classes.
Need additional training? Schedule a free 1:1 session with your account representative to cover any topic of your choice.
(800) 546-1350, option 2
Have questions or want to request a one-on-one demo?
Fill out the form!