Getting Started With Your ASI Membership

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Congratulations on becoming an ASI® member!

You've already taken the first step toward success. Below are the next steps we recommend to get the most out of your membership.

Step 1

Get to know your ASI number

Think of your ASI number as your key to the industry. It lets suppliers know that you're legitimate. You’ll need it every time you order from a supplier or log in to ESP.

Step 2

Log in to ESP and sign up for training

ESP® is the industry’s #1 business platform where you can find inspiration, search and order products, stay organized, and send marketing emails to your customers or prospects. If you don’t have ESP as part of your membership package and would like a demo, let us know.

  1. Go to
  2. On the left-hand side, enter your username and password that you received via email.
  3. Sign up for a training class.
    • Start with ESP Web®.
    • Additional sessions are available for CRM/Orders and Email Marketing.

Step 3

Log in to ASICentral

ASICentral® is your hub for industry information. It contains the latest news, the knowledge base to answer any simple questions you may have about your services, info on the Business Savings Program to help you save money on everyday needs, and ASI University for you to learn the more intricate ins and outs of doing business in the industry.

  1. Go to
  2. In the upper right-hand corner, enter the username and password that you received via email.
    • If you have ESP, you may already be logged in.

Step 4

Register for an ASI Show

ASI Show® hosts three major trade shows every year that are free for distributor members to attend. The industry gathers in Orlando, Fort Worth and Chicago every year to build relationships and show off or browse the newest products. ASI Show also hosts other events all over the U.S. and in Canada.

  1. Visit
  2. Choose one of the main trade shows that you can go to, either under the carousel images or in the menu.
  3. Click Registration and complete the registration process.

Step 5

Get your ESP Website set up and sign up for training

Deliver a world-class shopping experience to your customers with ESP Websites. The search field on your website pulls from the #1 industry business platform, ESP, so your customers can search and buy any product directly from your site. If you don't have an ESP Website as part of your membership package and would like a demo, let us know.

  1. If you haven’t done so already, send your account manager your logo.
    • A high-res .PNG works best but you can also use a .JPG.
  2. Wait for an email from us saying that your website is live.
  3. Review your logo and contact information to make sure it’s correct.
  4. If you would like to use your own domain name, follow the instructions under “Domain” here.
  5. Sign up for a training class.
    • We recommend starting with ESP Websites - Basic
    • We also have ESP Websites - Advanced Class and Company Stores

Step 6

Join our member-exclusive Facebook group

We have a Facebook group exclusively for active ASI members! It's a friendly, laid back community discussing industry news, accessing exclusive content and networking with other members. Join now.

Continue your success by taking the next important step to selling more.

Learn more about the industry.