Business Building Webinars

Webinars

A monthly webinar series of tips and insight to help you be more successful. Occurs the third Thursday of every month.

April 2022

How to use the Global Ad Impressions Study to sell promo.

Presented by Erin Rolo, Marketing Manager, Distributor Services

The Global Ad Impressions Study is published annually by the award-winning research team at ASI®. It contains a host of important stats and facts on trending products that can help you sell more effectively. During this webinar, we'll go over:

  • Enhancing your social media marketing
  • Creating customer profiles for targeting demographics
  • Improving product recommendations
  • Boosting your pitch decks
  • How to stay informed on trends
  • And more!

View recording.

May 2022

How and Why to Post to Stories on Instagram & Facebook

Presented by Abby Koss, Executive Director of Marketing, Distributor Services

“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin

Stories have become an essential part of marketing strategy for businesses on Facebook and Instagram. The mini slides that disappear in 24 hours can be a mix of informative, fun and promotional content. Join this webinar to learn how and why to:

  • Introduce your company/brand
  • Educate your viewers
  • Engage with your audience

Sign up.

June 2022

Simple SEO Strategies for ESP Websites

Presented by Rita Leybelman, Marketing Manager, Distributor Services

Optimizing your website is key for a successful business, especially since most business transactions now take place online. Even basic Search Engine Optimization (SEO) tactics can significantly improve your ranking. We’ve got you covered! Join this webinar and learn:

  • What are the three types of SEO
  • How to organize your website for better SEO
  • How to research keywords and improve your website content
  • And more!

Sign up.

July 2022

The Beginner’s Guide to Instagram Reels

Presented by Jacqueline Chaszczewicz, Senior Marketing Manager, Distributor Services

Instagram Reels invites you to create fun videos to share with your friends or anyone on Instagram. They’re a fun way to showcase products, share more about your business behind the scenes, create engaging video content and more. Join us to learn:

  • Why use Reels and how they can enhance your strategy
  • Walkthrough of how to make a Reel
  • How to edit and add trending audio to Reels and videos
  • Ideas for Reels you can use in your promo business
  • How to repurpose Reels in other marketing content

Sign up.

August 2022

State of the Industry Recap – What We Can Learn

Presented by Rita Leybelman, Marketing Manager, Distributor Services

Let’s dive in to the 2021 State of the Industry report, which provides an in-depth look at the current state of the promotional products industry. Join this webinar to learn about:

  • New top markets and products
  • Kitting and made-in-the-USA product trends
  • Staffing issues
  • And more!

Sign up.

September 2022

The Finance Side of Sales

Presented by Abby Koss, Executive Director of Marketing, Distributor Services

More info coming soon …

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October 2022

How to Make Company Stores Your Next Great Sales Opportunity

Presented by Rita Leybelman, Marketing Manager, Distributor Services

Have you heard about Company Stores and all the ways they can benefit your business? Join this webinar where we will go over how you can use Company Stores to boost your sales this year. Topics include:

  • What are Company Stores and what are they used for?
  • Why are Company Stores important for your business?
  • Who are the best clients for Company Stores and why are they valuable to them?
  • And more!

Sign up.

November 2022

Planning 2023

Presented by Erin Rolo, Marketing Manager, Distributor Services

Time flies and the new year is almost here, so let's plan for 2023. In this webinar, we'll help you strategize and set goals for the upcoming year. We’ll cover:

  • Upcoming opportunities and challenges for 2023
  • How to set actionable goals
  • Ideas for target markets and when to reach out to these prospects
  • How to develop a social media strategy and apply best practices

Sign up.

Decemeber 2022

Sales 101: 10 Tips to Boost Your Success

Presented by Jacqueline Chaszczewicz, Senior Marketing Manager, Distributor Services

Learn how to sell solutions, not challenges and tips for understanding your buyers. You’ll walk away feeling more prepared for your next pitch after we discuss:

  • How to uncover end-buyers’ needs
  • How to sell the “why” and focus on value
  • Overcoming obstacles and objections
  • And more!

Sign up.

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